Olson Acquired; No Real Changes to Report

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Last night after we left the office, we learned that another chapter in the history of independent agencies has closed with the acquisition of Minneapolis-based Olson by ICF International.

What is ICF? It’s a D.C.-based “provider of consulting services and technology solutions to government and commercial clients” that wanted to expand on the “customer engagement, e-commerce and system-integration” services it offers to clients in the public and private sectors.

The basic idea is that ICF, which was previously able to make recommendations to its clients regarding their marketing strategies, can now follow through on that advice via campaign execution.

It’s also worth noting that, while Olson still made the lists of top indie agencies before this week, its owner John Olson did sell to the private equity group KRG Capital Partners back in 2009.

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