Google's Ad-Price Declines Continue for 12th Straight Quarter
Posted in: UncategorizedThe big question heading into Google’s quarterly earnings reports for the past couple years has been whether the company has finally gotten advertisers to pay more for each ad they buy.
As of Thursday, the answer was: Still no.
Overall, Google’s advertising revenue is healthy. In fact, it rose by 17% year-over-year to $14.7 billion. That helped to push the company’s overall revenue by 20% to $16.5 billion for the quarter, which fell short of analysts’ estimates which factor in the money Google spends on driving traffic to its properties. And the company recorded a $2.81 billion profit.
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