Hasta La Creative!

On Thursday, Apple unveiled the latest generation of tablets in what has become an October ritual for the company. Both new devcies — the iPad Air 2 and the iPad mini 3 — will feature Touch ID, the company’s fingerprint sensor, and Apple Pay, its new mobile payment system.

Apple Pay will be accepted at participating retailers starting on Monday, Tim Cook, Apple’s CEO, said.

“As you look around, the iPad is everywhere,” Mr. Cook said. “We have sold more iPads in the first four years than any product in our history. We’ve sold 225 million iPads.” Mr. Cook then introduced the new iPad Air 2, a device 18% thinner than the original model. “Look how thin it is! Can you even see it?” he asked. He then turned the stage over to CMO Phil Schiller.

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