Oct
16
Q&A: Juniper Networks' Michael Callahan Takes on Brand Challenges
Posted in: UncategorizedMichael Callahan is VP-global brand, campaign and event marketing at Juniper Networks, which develops networking equipment and software and competes with tech giants such as Cisco Systems and HP.
In his role, Mr. Callahan is responsible for global branding, events, campaigns and executive briefing centers at the $4.7 billion company. This year, he’s been focusing on efforts to build the brand and help it stand out in a crowded marketplace. In the following interview he discusses his brand challenges and how Juniper is differentiating itself.
What are your brand challenges?
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