Hasta La Creative!

Roel de Vries is the corporate VP and head of marketing, communications and brand strategy at Nissan.

He also has some less-than-flattering things to say about ad agencies and their ability to learn the new way of doing things.

In a recent interview, de Vries tells The Drum that “everyone is pitching the latest idea to everybody”…and he doesn’t much care for it:

“If we look at all the analysis, traditional media is still doing extremely well, and it’s not because traditional media is more powerful, it’s because we and our agencies are still in the learning process of how we engage people.”

Sound familiar?

(more…)

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