Oct
08
J.C. Penney CEO Declares, 'We're Back'
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“There is a fine line between love and hate,” J.C. Penney CMO Debra Berman told an audience of analysts and media on Wednesday.
Ms. Berman, referencing the state of the retailer when she joined 15 months ago, said consumers were “invested in that thing [they were] busy hating. … Now, we’ve been able to tap this passion and turn it in J.C. Penney’s favor. As a result, we’re moving on.”
Eighteen months after CEO Mike Ullman retook the helm of the flailing retailer from former CEO Ron Johnson, the company is seeking to communicate to Wall Street it’s once again a competitor in the retail space. The retailer hosted analysts and media in New York to address the state of its business.
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