Oct
08
ABC Revamps YouTube Marketing to Better Reach Digital Viewers
Posted in: UncategorizedABC revamped its fall marketing strategy this year to better attract frequent YouTube viewers, working closely with YouTube parent Google to create ads for a new generation of TV watchers.
Ahead of the fall season that’s just begun, Google hosted workshops for ABC to formulate a digital strategy to reach YouTube viewers who are younger, often have a shorter attention span and are constantly on mobile devices.
The result was a more aggressive approach to customize content specifically for YouTube.
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