Seth Rogen and Evan Goldberg to Direct Ads Through Caviar and More


Caviar has signed Seth Rogen for commercial representation, along with writer/producer partner Evan Goldberg, who has often partnered with the actor, writer and comedian. The pair grew up together in Vancouver and reconnected in 2003 while writing for “Da Ali G Show.” In 2007, they co-wrote their first feature, “Superbad,” and followed up with movies including “50/50”, “Pineapple Express” and “Knocked Up.” Their directorial debut in 2013 was “This Is The End,” followed by “Neighbors,” in 2014. Their latest comedy, “The Interview,” starring James Franco, opens in December. They are also producing an animated movie titled “Sausage Party” that is set to be released in 2016.

Dapper, the comedy division of Believe Media, has signed director Damien Toogood to its roster. A Sydney native now living and working in Los Angeles, he has shot films for brands including Coca-Cola, Chevrolet, Renault, Pepsi, and Nescafe. Most recently, his V/Line “Guilt Trips” campaign for McCann Melbourne and Australia’s regional train operator won the 2014 Cannes Lions Grand Prix for Creative Effectiveness. His first work for Dapper includes a Hyundai campaign for Innocean Canada and a Dannon campaign for Y&R.

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