Oct
08
Nasdaq Launches Rebranding Campaign, 'Ignite Your Ambition'
Posted in: UncategorizedNasdaq OMX Group, which operates the Nasdaq stock market and 19 European exchanges, this week is rolling out a rebranding campaign with the new tagline “Ignite Your Ambition.”
The campaign, created with Infinia Group and The Gate Worldwide, features a new brand identity, a redesigned website, online ads and a remodeled storefront on Times Square. The budget was undisclosed.
Nasdaq is dropping the OMX (a European exchange it acquired in 2008) from its brand name to communicate more clearly its business mission to the marketplace.
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