Oct
08
What's the Next Big Thing in Advertising?
Posted in: UncategorizedSometimes classic movies remind me of the ad business. (For example, see Who Are Those Guys Anyway???) During Advertising Week I found myself thinking of a humorous part in the 1967 movie, “The Graduate.” Dustin Hoffman’s character, Benjamin Braddock, has been cornered at his graduation party by an older character named Mr. McGuire, who is intent on giving Benjamin some career advice:
Mr. McGuire: I want to say one word to you. Just one word.
Benjamin: Yes, sir.
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