Oct
08
Weber Shandwick Tackles Advertising With New Group Focused on Paid Media
Posted in: Uncategorized
The lines divvying up paid, owned and earned content among different types of agencies continue to blur, and Weber Shandwick’s latest move might just cause them to disappear — for the PR agency at least.
The Interpublic PR giant is revamping its advocacy group Sawyer Miller Advertising as a full-service ad agency called Sawmill, a Weber Shandwick Agency.
“You’ll see us expanding well beyond where Sawyer Miller traditionally played in the advocacy world, into brand equity campaigns, consumer, and other verticals,” said Sawyer Miller President Tim Ryan.
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