Sep
29
It's Not Big Data, It's the Big Idea, Stupid
Posted in: UncategorizedData might be the hot new trend in advertising, but it’s really old news.
That’s what a trio of creative luminaries said Monday at Advertising Week, noting that collecting information on people has been around for as long as people have been writing things down, and in fact goes back to cave painting.
“People think data is the new thing, and to that I say ‘bullshit,'” said Bartle Bogle Hegarty founder John Hegarty, who was part of a panel called “When Big Data Met Big Creativity” with Chuck Porter, chairman of CP&B and Tham Khai Meng, worldwide chief creative officer and chairman of Ogilvy.
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