Hasta La Creative!

Ad inventory bought and sold through automated methods, broadly known as programmatic advertising, will rise more than 50% this year to $21 billion worldwide, according to a new forecast by Magna Global, the digital media buying arm of Interpublic’s Mediabrands.

The U.S. is leading global adoption of programmatic methods and will represent about half of programmatic transactions this year, according to Magna Global. A sizable portion of digital media spending is now transacted through programmatic technology, however, in each of the 35 countries analyzed in Magna Global’s forecast.

Growth is expected to remain strong for the next four years, with an average annual growth rate of 27%, reaching an annual total of $53 billion in 2018, Magna predicted.

Continue reading at AdAge.com