#Gamergate – Insulting consumers shrinks the market

Something has been brewing on twitter for over three weeks now, that game console makers such as Microsoft, Sony, and Nintendo, should be keeping an eye on, as well as game publishers such as Activision, Electronic Arts, and Ubisoft. By extension, you ad agency folks working on these brands should sit up straight, put that pumpkin latte or stanky IPA down for a moment, and take some notes. It’s gonna get messy.

Adland: 

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