Pssst, CBS Is Stalking You
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Out of 50 new network TV shows introduced last season, only 12 were renewed. So to maximize the chances for this year’s programs, broadcasters are testing out unusual campaigns to get people talking — and watching — the 2014-2015 season slate. From the creepy to the charitable, here’s a look at what the networks are doing to attract viewers to premieres.
“Stalker” (CBS): The Eye Network is giving “Facebook stalking” a whole new meaning. At watchingu.com, users are prompted to give the show’s Threat Assessment Unit access to their Facebook page to provide clues as the unit searches for a fictitious stalker. Facebook friends pop up as people who have “reported suspicious behavior of the individual.”
“Gotham” (Fox): One of many villains Detective Gordon will face in the series is Oswald Cobblepot, also known as The Penguin, played by Robin Lord Taylor. On the morning of Sept. 22, (the day of the premiere), Taylor look-a-likes dressed in tuxedos and carrying the character’s signature black umbrella will flood New York City posing for photos with fans and taking group pictures at iconic locations.
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