H&M Stops the World With Its Fall Fashions (Watch the Newest Ads on TV)
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Burberry serves up a fresh 30-second broadcast cut of a sexy, playful My Burberry fragrance ad starring iconic models Kate Moss and Cara Delevingne; a slightly longer (0:40) version debuted on YouTube on Sept. 1 and has already racked up more than two million views. And models Natasha Poly, Liu Wen and Liya Kebede stop the world — freezing the movements of spectators and other passersby — as they take to the streets while wearing show-stopping H&M fall fashions.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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