Sep
15
GoDaddy Targets Small Businesses With Quirky Fall Campaign
Posted in: Uncategorized
GoDaddy will kick off its fall campaign tonight during “Monday Night Football.”
The first of two new TV ads will air tonight on ESPN, with another spot beginning to air on cable tomorrow. The commercials, “Stick It” and “Related,” are part of GoDaddy’s most recent unconventional attempt to resonate with small business owners.
The new ads move away from using celebrities. Instead, they are based on real small business owners, both women. CMO Barb Rechterman said 60% of small businesses are owned by women.
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