Sep
15
Flipboard Presses Play on Full-Page Video Ads
Posted in: Uncategorized
Flipboard’s brand advertising playbook has culled not only from print magazines but now TV as well.
The news-reading service will start testing full-screen videos ads in its magazine-like mobile apps on Monday. Woodford Reserve, Gucci, Chrysler, Conrad Hotels & Resorts, Sony Pictures’ film “Fury,” Principal Financial Group and Jack Daniel’s are among the 10 brands first testing the video ads.
The video spots will appear in the full-page ad slots that appear as people swipe through content in Flipboard’s digital magazines.
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