Sep
11
EBay Changes Mind, Resurrects In-App Mobile Ads
Posted in: Uncategorized
EBay has decided it wants to sell ads in its mobile apps after all.
EBay tested ads in its mobile apps in 2012 but decided the revenue stream wasn’t worth the trouble. So last year it removed those in-app ads. Now it’s putting them back.
“Two years ago we didn’t think mobile advertising was very good, for the marketer or the user. And as an ad guy, I didn’t think the CPMs [ad prices] were very good,” said eBay head of North America display advertising Stephen Howard-Sarin.
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