See the Spots: Samsung Fires Back At Apple
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That didn’t take long. A day after Apple unmasked its new products — two iPhones with larger screens and the Apple Watch — Samsung released a series of spots mocking its rival.
Six videos uploaded to the Samsung Mobile YouTube channel on Wednesday night star two men meant to represent Apple’s Genius Bar employees. The series, called “It Doesn’t Take a Genius,” attacks Apple’s new smartphones, its wearable device and even its Tuesday event live-stream (which functioned poorly), all without mentioning Apple by name.
The two tech giants have been locked in a lengthy legal battle over the innovation in their smartphones. In the most recent court case, Samsung U.S. Mobile CMO Todd Pendleton claimed that the company’s advertising allowed it to topple Apple as the largest smartphone-maker worldwide.
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