Sep
10
CBS Saw 5% Volume Drop in the Upfront, Moonves Says
Posted in: Uncategorized
CBS Chairman-CEO Les Moonves said ad buyers in this year’s upfront committed to spend 4% to 5% fewer dollars than they did in the negotiating season last year.
But “pricing was fine,” said Mr. Moonves, speaking at Goldman Sachs’ annual media conference and expanding on earlier comments he has made about the upfront.
CBS sold less ad time in the upfront than in prior years. Mr. Moonves said the network sold about 75% of its inventory, compared with about 79% the year before.
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