Sep
09
Marketers Jump on Apple Event, Attempt to Hijack Twitter
Posted in: Uncategorized
Marketers just can’t resist a live event, even when it’s another brand’s.
Everyone from Oreo to Applebees hijacked Apple-related hashtags hoping to be a part of the conversation as Apple revealed a bigger iPhone, watch and digital wallet on Tuesday afternoon.
Some of the tweets were at least relevant, with MasterCard, an initial partner of Apple Pay, promoting the newest feature.
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