IPG Mediabrands Taps BPN's Liz Ross for New CMO Role
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Liz Ross, North American president of Interpublic Group’s BPN, has been named to the newly created post of chief marketing officer at IPG Mediabrands, the media agency network that houses BPN and siblings such as Initiative and UM.
“Liz is responsible for further defining the mission and vision of our network,” IPG Mediabrands CEO Matt Seiler said in a staff memo. “She will work closely with me, and the rest of the global leadership team, as well as the corporate communications and the business development teams to help identify and spark new client conversations.”
Ms. Ross had been president of BPN since Mediabrands introduced it as a third media agency two years ago. BPN won a few big pieces of business, such as Hillshire and Morgan Stanley, under Ms. Ross, and she’ll continue to oversee many of those relationships. She’ll also continue to oversee the shop’s operations until the firm announces a successor.
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