Hasta La Creative!

Facebook made a small update to its video product on Monday that points the way to a potentially big business.

Videos uploaded to Facebook using the social network’s own video player will now publicly display how many views they receive. Facebook’s YouTube-like move is an attempt to show online video networks and advertisers how Facebook’s ability to attract audiences compares with YouTube’s as the social network looks to rival Google’s dominant online video service.

“Views themselves don’t really lead to anything overtly commercial at this stage. But in the world of video, views are the currency of the marketplace so having an idea how your videos is performing is important,” said an executive at one network that uploads videos to YouTube.

Continue reading at AdAge.com