Hasta La Creative!

Hyundai, in a push to appeal to younger U.S. buyers, has selected actor Paul Rudd as the brand’s new celebrity pitchman.

Mr. Rudd, 45, is best known for his droll delivery in comedy films such as “Knocked Up”, “The 40-Year-Old Virgin” and “Anchorman: the Legend of Ron Burgundy.” He replaces actor Jeff Bridges, 64, who had been the U.S. voice of the Korean brand for seven years.

“We were looking for a voice that could be recognizable and relatable to a new generation of car buyers,” Steve Shannon, VP-marketing at Hyundai Motor America, said in a statement today, praising Mr. Rudd’s “modern sensibility.”

Continue reading at AdAge.com