Sep
08
Why Everyone in Advertising Wants to Work in Media
Posted in: Uncategorized
When I started in the business, media was the least glamorous part of the ad industry. We were the numbers guys. Our offices were crammed behind the accounting department. We were the equivalent of the bespectacled, suited PriceWaterhouseCoopers representatives — the butt of gags at the annual Oscar awards ceremony.
Then something happened.
Media became hip.
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