Hasta La Creative!

Omnicom’s TBWA has been named the global agency of record for Airbnb, the hospitality startup, after a review.

The agency was selected because of a “rigorous and inventive strategy, provocative creative and understanding of the brand’s purpose and its potential,” Airbnb said in a statement.

“We’re delighted to be working with TBWAChiatDay, one of the truly great global agencies, at one of the most exciting points in our history,” Airbnb CMO Jonathan Mildenhall said in the statement. “The team rose to our challenge to find incredibly creative and authentic ways to connect with our community around the world, and we can’t wait to see what the future holds.”

Continue reading at AdAge.com