Sep
05
Los Angeles Clippers Name RPA New Agency After Review
Posted in: Uncategorized
The Los Angeles Clippers have named RPA the team’s new agency after a review that came on the heels of the scandal around racist comments from now-former owner Donald Sterling.
RPA will be responsible for strategy, creative, media planning and buying, digital and social marketing, as well as branded entertainment. Ultimately, the agency will be responsible for producing work that helps reposition the team’s brand after the Sterling fiasco this spring.
The review began this summer and was conducted by Pile & Co. HeilBrice, an independent agency in Irvine, Calif., had been working with the Clippers since 1999.
Post a Comment