Hasta La Creative!

How dare you, Facebook? You think you can just strip out the part of your app that lets people to speak directly to each other, and force everyone to use (gasp!) a separate Messenger app? How dare you allow your social network to become something that helps people avoid the noise of puppy pictures and clever meme posts, and look to deliver a focused place for speaking directly to one another?

Facebook’s decision to “rip” chat out of its primary apps upset users back in April when word first got out, and Facebook is still defending its motivation months later. Facebook advertisers, meanwhile, have wondered what it all means for their Facebook presence. With a little time now passed to see how this is playing out, here are a few observations:

Facebook is a telecom company

Continue reading at AdAge.com