Nationwide Debuts New Logo in Peyton Manning Ad
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Nationwide Mutual Insurance Co. is digging into its archives as part of a corporate branding overhaul that includes putting a soaring eagle back into its logo. The insurer will debut the new design as part of a campaign starring Peyton Manning that will begin Thursday during the NFL’s first regular season game on NBC.
The company also says it is moving to a “one brand approach” that will mean marketing all of its services under the “Nationwide” name. Previously, the company sold various product lines under different names, some of which did not include the Nationwide name, such as VPI Pet Insurance, Allied Insurance, Harleysville Insurance and more.
“We need to align the entire company behind the most powerful brand asset we have, which is ‘Nationwide’ and ‘Nationwide is on Your Side,'” Nationwide Chief Marketing Officer Matt Jauchius said, referring to the iconic jingle.
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