Virgin Hotels: Rumors with Richard
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To promote the upcoming reveal of the first-ever Virgin Hotel, located in Chicago, iconic billionaire Richard Branson has created an ad that also features actor Jonathan Goldsmith, best known as Dos Equis’ Most Interesting Man in the World. Starting Wednesday, the hotel will also be displaying similar “rumors” outside the building at 203 N. Wabash Ave. If you tweet a rumor of your own from the Virgin Hotels website, you could be entered to win a two-night stay at the hotel.
Advertising Agency: One Trick Pony, USA
Executive Creative Director: Rob Reed
Creative Director: Bill Starkey
Account Managers: Keith Pizer, Steve Snyder
Production Company: Virgin Produced
Director: Yarrow Kraner
Executive Producers: Huntley Ritter, Brian Skuletich
via: Adweek
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