Hasta La Creative!

For about the last year or so, if you live in the States and have cable, you’ve probably seen the occasional commercial for LifeLock, a company that offers ID theft protection. In a brazen bit of showmanship and trust, their CEO had his actual social security number printed on the side of a mobile billboard (aka “truck”) and driven around to prove how good their services are. Along with their million dollar guarantee, I bet you just can’t wait to start punching in their toll-free number and handing over your s.s. and c.c. numbers, eh?

Well, according to the Charleston Gazette, you might want to reconsider making that phone call.

Bonus: Superadgrunts, view one of the ads here.

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