Hasta La Creative!

The Kool-Aid Man, who was reborn last year in CGI form by Saatchi & Saatchi, New York, will soon have a new agency caretaker.

A Kraft Foods Group spokesman confirmed that the marketer will move the kids’ drink brand, along with Capri Sun, from Saatchi to another agency on its roster that it hasn’t yet determined. Kraft’s creative agencies include McGarryBowen (Oscar Mayer); CP&B (Macaroni & Cheese, Jello); TBWA, New York (Planters); WPP’s Taxi (Maxwell House); and Wieden & Kennedy (Velveeta Cheesy Skillets).

“We are looking at our roster for the best fit,” spokesman Russell Dyer stated in an email. “We deeply appreciate Saatchi’s partnership on these brands over the last few years.”

Continue reading at AdAge.com