Montana Millennial Moves Metal With Self-Promotion, Social Media


Saleswoman Laura Madison markets herself and the brand she sells, Toyota, but not her dealership.

Ms. Madison, 25, won’t help clean snow off cars at Toyota of Bozeman in Bozeman, Mont. She won’t take “ups” — walk-in customers. She hands out her personal cellphone number instead of the dealership number, so customers’ calls are not routed to other salespeople.

Her unconventional approach to sales has riled some co-workers. But her boss, dealership co-owner Jeff Kayser, says he wishes he had “10 more people like her.”

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