Hasta La Creative!

As of late 2013, there were two blogs being created every second. As if this weren’t overwhelming enough, your precious piece of content competes with some 152 million blogs that are now swimming around the internet. While there is no doubt that viral content is this digital generation’s claim to fame, the real test of a piece of content comes down to its ability to withstand the test of time and Google’s dizzying deluge of updates.

Just in case you missed it, Google is now rewarding content of all forms that can be classified as evergreen — hefty and healthy chunks of information that are valuable, insightful, and most importantly, helpful to consumers. So, as you dedicate your budget and time to getting your own version of the 15 minutes of viral-video fame, set aside ample time and effort in polishing your brand’s sustainable content stream. Here’s a quick checklist on how to create evergreen content.

1. Relevance means revenue. Make an assessment of your current and incoming blogs. Are they structured to make sense in terms of solving a certain problem or overcoming a challenge with the aid of your product or service? Do content creators consider how the blogs will fare a year or so from their conception? Will these blogs or tutorials help build a favorable positioning in the minds of consumers as they search online and even offline?

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