Jul
16
For Better PR Results, Don't Call
Posted in: UncategorizedCategory: Up Your Game
Summary: If you work for a public relations firm, does your job description entail calling reporters and editors to pitch stories? If you are still using that old-school PR tactic, you’re career is at a dead end — because, aside from ill-informed publicists, journalists’ leading complaint is the number of unsolicited phone calls they receive. We now live in a communications environment in which the phone call has become by appointment only.
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