Jul
15
U.S. Car Manufacturers Distance Themselves from ‘Soccer Mom’
Posted in: UncategorizedIt was only a matter of time before the suburban stay-at-home mother of 2.5 kids decided that she wasn’t fond of the moniker “Soccer Mom.” After all, her little ones are into Lacrosse now.
Arguably, the reason for the desired change is the stereotypical choice for transportation. What do all “soccer moms” drive? Minivans.
Enter Cadillac:
This story from AdAge claims that Cadillac, Nissan, Buick, and others, are reconsidering their approach to advertising the sport utility vehicle market.
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