May
16
WPP’S 24/7 Real Media to Partner With Yahoo’s Right Media
Posted in: Uncategorized
NEW YORK (AdAge.com) — The big news about the Yahoo and WPP pact announced today is that it's not that different from the 100-plus other agreements struck by ad networks and Yahoo's Right Media Exchange. Except that it's WPP. And it's Yahoo. And it couldn't come at a better time, public relations-wise, for the pressured portal.
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