Hasta La Creative!

Promo, Direct Marketing, Design
Yahoo

We took on the challenge of designing the search system of the future. To create the search system of the future everyone can benefit from by adding the idea of human touch, rather than just outright devotion to interactivity.
 
We created a new design that entails giving form to one’s curiosity, right in front of them.
A future where things are spoken as words then materialize right in front of you.
Going beyond just seeing and listening, to actually adding the sense of touch to search. This is our Hands On Search system.
We gave meaning to simple 3D printing through the power of ideas. First, in order to get the children of the schools for the blind to use the innovation, we designed the machines according to the children’s physical characteristics.
 
Yahoo! released Hands On Search as an open source application. The Japanese government, through the Ministry of Education, then agreed to provide funds to convert the project’s 3D data into study material. This innovation, thus, is now an educational one, going from a single service to a vital piece of social infrastructure.
Support results are as follows.
*3D database now contains over 100,000 entries
*More than ?1 billion in publicity in Japan; large worldwide exposure
*According to research, 92% of people engaged with this project have increased loyalty to Yahoo! JAPAN.

Advertising Agency:Hakuhodo Kettle, Tokyo, Japan
Creative Director:Kazuaki Hashida, Kyosuke Taniguchi
Planner:Shota Hatanaka, Chiharu Shimizu, Yusuke Tominaga
Technical Director:Saqoosha
3d Printing Director:Takayuki Kitai
Art Director:Yuichi Takatani
Designer:Kenjiro Nakayama
Design Engineer:You Tanaka
Developer:Kenji Mori, Yuka Hatae, Kiki Hasegawa
System Engineer:Takanobu Izukawa
Sound Designer:Masashi Ohashi
Producer:Kenichi Seki, Keitaro Kamijo, Kojiro Matsumoto
Movie Director:Hiroshi Kondo
Movie Producer:Toshiyuki Takei
Cinematographer:Ryosuke Toyama, Takahide Uchibori