Hasta La Creative!

On Monday, General Motors finally turned one of the most hotly debated sports sponsorship deals of recent years into an advertising reality by launching a video that celebrates the Chevrolet’s “Bowtie” logo succeeding AON as Manchester United’s match-shirt sponsor.

The nostalgic 60-second spot by Chevy agency Commonwealth shows club legends and supporters singing their “Glory, Glory, Man United” fight song as they march down to Old Trafford football stadium.

Along the way, we see the fans putting on and taking off the club’s previous red kits over the years until they catch up to the present — when Man U.’s current stars including Wayne Rooney step forward to unveil the Chevy kit. “The shirt belongs to you. Always has. Always will,” declares Mr. Rooney.

Continue reading at AdAge.com