Jul
02
How to Make (or Break) a Service Brand
Posted in: Uncategorized
The rise of the service economy is changing the way we do business. We need to think differently about branding, too. Service brands are executed as something heterogeneous, perishable, intangible — and inseparable from the service provider. This makes defining the brand and delivering a consistent experience even more vital to success.
Four Steps to a Winning Service Brand
Service brands that get it right have a few things in common:
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