Hasta La Creative!

China’s BlueFocus Communication Group is announcing its first U.S. deal today, a multi-year partnership with Clear Channel Outdoor to promote Chinese brands using digital out-of-home media in Times Square and at U.S. airports.

Helen Fu, San Francisco-based president of BlueFocus Communication Group of America, said the company was seeking a digital platform in the U.S. for Chinese brands.

“BlueFocus is one of the biggest communications groups in China, and we have about 1,000 Chinese clients,” she said. Many are interested in the digital billboards in the U.S. “from tourism to consumer brands as well as entertainment such as big movies. Chinese companies are like Japan in the past; we want to be perceived as innovative and high quality.”

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