Hasta La Creative!

ANZ Bank’s transformation of ATM machines into GAYTMs to celebrate Sydney Gay and Lesbian Mardi Gras was such a popular choice for the outdoor category’s Grand Prix at the Cannes Lions International Festival of Creativity that even the judge whose own agency’s work was the other contender voted for it.

What it is: The Australian bank and Melbourne-based Whybin TBWA Group bedazzled ordinary ATMs with rhinestones, sequins, studs, leather and fur. As the main sponsor of the Sydney Gay and Lesbian Mardi Gras, ANZ conveyed its message of diversity and inclusion, in eye-popping colors. Withdrawals came with a rainbow-colored receipt, and all tranaction fees were donated to a gay and lesbian charity.

“It’s like the biggest bejeweled thing you’ve ever seen,” said juror Vicky Maguire, deputy executive creative director at Grey London.

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