Jun
13
ADT Moves Creative Back to Doner from Arnold After Less Than a Year
Posted in: Uncategorized
Security giant ADT has handed its creative account back to Doner without a review, just eight months after it awarded the account to Havas’ Arnold.
Doner, an MDC-backed shop, won the company’s $30 million direct-response TV account in the late 1990s. Publicis Groupe’s Razorfish and BGT Partners supported ADT’s digital efforts.
But last October the marketer changed its agency roster and gave creative to Arnold, Boston; its digital business to large indie shop SapientNitro; and its media buying and planning account to WPP’s Mediacom.
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