Hasta La Creative!

At one time or another, every agency has considered creating a commercial site that has nothing to do with its client work. Developing a new product takes time, focus and the ability to go into it with your eyes open. Yet when handled the right way, the payoff can be huge.

Here at AREA 17, we’ve done itseveral times. It has been part of our evolution from a design studio to a full-service agency, and has completely changed the way we approach our client work and relationships.

We embarked on our first product after a revelation. It was 2008, and we realized that we had experience with almost every aspect of a digital business except actually running one. That year, we decided to take our work one step further and create our own product so we could better understand our clients’ needs. We launched our first effortSubfolio, a simple tool designed to manage and present files onlinesoon after.

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