Jun
10
Why Cannes Added Health Lions
Posted in: Uncategorized
The idea for Cannes Lions Health festival started, fittingly enough, with a consultation.
Two years ago, Cannes Chairman Terry Savage and McCann Health’s Global Creative Chief Jeremy Perrott were discussing their respective goals. Cannes Lions was seeking opportunities to expand its festival, and McCann Health wanted a bigger stage to showcase creative work.
That sparked a number of conversations with McCann and other agencies like Ogilvy CommonHealth that led to the creation of a two-day health-awards event to be held before the weeklong ad festival. It precedes the main event to separate the health-care-ad industry, which has different creative parameters and regulatory hurdles, from other categories.
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