Jun
05
Yieldbot Raises $18 Million to Advance Search-Style Display Buying
Posted in: Uncategorized
Yieldbot, a New York based ad-tech company that lets advertisers buy display ads via search-style keywords, has raised a $18 million series B round of funding, the company announced today.
Though Wall Street has been down on ad-tech lately, investors have not. The round, led by SJF Ventures, comes during a week of massive ad-tech funding announcements, with automated ad buying platform MediaMath and marketing technology company Yext netting $73.5 million and $50 million respectively.
“We want to keep scaling the business up,” said Yieldbot CEO Jonathan Mendez, telling Ad Age he plans to hire more support and sales people with the funds, “and maybe do a little marketing too.”
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