Jack Morton Does Not Care for Creative Pigeonholing

Jack Morton celebrates three-quarters of a century in business this week by reminding you why you have so much trouble being creative at work, all via some good old-fashioned market research.

Stick with us here. Researchers conducting the study in question, titled “CREATIVITY: How Business Gets to Eureka!“, surveyed 7,000 young professionals in various industries and locales from California to Saudi Arabia in order to bring you these conclusions:

  • While only 73% of all participants consider themselves “creative”, a full 85% of Jack Morton employees think so. The number even goes up by 1% when polling within the U.S.

Now click through for the why

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