May
30
Six Marketing Career Tips From Spencer Stuart's Greg Welch
Posted in: UncategorizedAs marketing job descriptions change, so do the steps marketers need to take to reach the top.
Greg Welch, partner at executive search firm Spencer Stuart, told marketers at this week’s Business Marketing Association global conference in Chicago what they need to do to get ahead in today’s environment. Here are six quick hits from his talk.
Prepare to be your company’s digital leader More executives are looking to their marketing people to lead company-wide transitions to digital. “Being a digital disciple is the ticket to the dance,” Mr. Welch said.
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