Adidas, Kanye West Top Viral Chart With World Cup Spot
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Adidas reigns this week with its main World Cup spot “The Dream,” which captured No. 1 on the Viral Video Chart. Produced with an unreleased track by Kayne West, the spot stars Argentina’s Lionel Messi, who tosses and turns in bed as he dreams of the days leading up to the big game and competing on the international stage with rivals Dani Alves and Luis Suarez, among others.
It’s a response to archrival Nike’s “Risk Everything” campaign, which has been the top 2014 World Cup spot to date and has dominated the chart over the last month. “The Dream” garnered an impressive 25 million views last week, 21 million views more than Nike’s aforementioned spot, which came in at No. 3 this week.
A collaboration between Disney, Lucasfilm and UNICEF debuts at No. 5 with a spot that unveils an exciting opportunity for donors with a chance to land a cameo role in the upcoming Star Wars film; Ford makes No. 4 in a push for the Mustang’s launch into European markets; and Nike’s second World Cup-themed advert featuring Turkish footballer Arda Turan comes in at No. 6.
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